High Demand Products with Low Competition: Amazon 2025 Product Guide

Success on Amazon requires targeting high-demand products with low competition. High-demand items consistently attract strong buyer interest who have high search volume and sales, but many of these are crowded with sellers, which drives up advertising costs and shrinks margins. The real opportunity lies in products that have consistency in demand but are still under the radar of most sellers.

Here is an example for you: Amazon’s own trends show everyday essentials like insulated drink tumblers and acne patches among current best-sellers. Below, we outline top categories, concrete product ideas, and research strategies to help Amazon sellers find high demand with low-competition products.

Why Focus on High-Demand, Low-Competition Products?

If you want to establish a profitable Amazon business, you need to identify Amazon high high-demand with low-competition products because such products enable you to maximize sales and minimize costs. Here is the WHY of these products:

• Lower advertising costs: As you will have fewer competing sellers, which means you pay less per click, and get more value from each ad spend.

• Higher profit margins: With less price pressure from rivals, you can keep a healthier margin on each sale.

• Easier ranking: New products climb search rankings faster when niches are underserved, so you achieve visibility quicker.

• Repeat customers: Many high-demand items (like consumables or pet supplies) encourage repeat purchases and subscriptions.

In short, if you focus on products on Amazon with high demand and low competition, they let you carve out a niche, reduce marketing burn, and build sustainable sales. As one industry study notes, identifying these products “can serve as the foundation of a strong, sustainable selling strategy”.

Top Product Categories & Ideas (2025)

You will always find certain product categories where demand is strong, but competition is low. Let’s look at a few of those product ideas, where new sellers like you can stand out:

1) Beauty & Personal Care

You can see that the demand for clean, innovative beauty products is surging day by day. For example, zero-waste deodorants tap into the eco-friendly skincare trend. These deodorants are in high demand as shoppers seek sustainable options, yet only a few dominant brands exist, leaving room for new entrants. Other ideas: portable facial massagers and hairline powders, which meet ongoing grooming needs. Sellers can win by highlighting unique features (like natural ingredients or multifunction designs).

2) Phone & Electronics Accessories

Tech gadgets sell fast on Amazon but focus on niche accessories with steady demand. For instance, smartphone screen protectors and charging cables are always needed. Amazon’s Best Sellers show items like Surge Protectors and device chargers, leading electronics. By researching Amazon product hunting trends, sellers might spot a unique phone case or wireless charger with growing interest. The key is to pick accessories for popular models (e.g., iPhone) and leverage durability or convenience as selling points.

3) Home & Kitchen

Every day, kitchen and home goods often have a broad demand. For example, bamboo steamers (for healthy cooking) are trending as home chefs embrace Asian recipes. This product is in high demand due to the health and style trend, yet it’s still a niche without massive brand dominance. Other ideas: multipurpose organizers, eco-friendly utensil sets, or insulated drinkware (tumbler cups). These items typically benefit from being lightweight and stackable. A creative seller might bundle related items (e.g., steamer + chopsticks) to differentiate.

4) Automotive & DIY

Car maintenance and improvement products have a steady market. For instance, a gas can spout replacement kit fixes a common problem for drivers. Its demand is “consistent…boosted by essential utility”, and because it’s a specialized fix, competition is relatively low. Other ideas: wireless OBD-II diagnostic scanners, portable car vacuums, or car window shades. Focus on solving real problems (e.g., fuel spillage, engine monitoring) and highlight ease of use.

5) Pet Supplies

The pet market is booming as owners lavish care on their animals. Products like laser cat toys keep cats active when owners are away. These devices are innovative versions of the classic laser pointer, meeting pet fitness trends and driving high demand. Another example: beef bone broth for dogs, a premium health treat. Since pet owners are loyal and buy repeatedly, even niche pet items can be profitable. Sellers should emphasize quality and benefits (e.g., healthy joints), and subscribers can be encouraged (since these are often consumables).

6) Sports, Fitness & Outdoors

Health and outdoor products peak with seasonal trends. For example, a folding walking stick with a built-in seat caters to older adults and hikers alike; its compact design taps into the fitness and mobility market. Another trending item is a sandproof beach blanket, which went viral as summer travel resumed. Such products see spikes in interest and can carry moderate competition. Stand out with bundles (e.g., blanket + picnic gear) or unique materials to carve a niche.

7) Toys & Games

Toys with an educational or social twist are in demand. Fort-building kits for kids encourage creativity and play, making them bestsellers during holidays. Interactive quiz games and STEM puzzles for families also have steady appeal. These items are in high demand on Amazon (the Toys category is projected to grow to ~$62B). Sellers can target these by holiday season marketing or bundling with related accessories. Because many toy niches are seasonal, watch for trending themes (e.g., board games, puzzles) and look for unique twists (eco-friendly materials, new themes) to avoid saturated markets.

8) Health & Household

Every day, health items stay in demand. Indoor air quality monitors and home humidifiers have climbed with wellness trends – parents especially love them for nurseries and allergy relief. Cleaning tools (like extendable mops) solve common pain points in-home care. These products have high base demand (essential home upkeep), and sellers can use Amazon’s Subscribe & Save program for repeat orders. Despite many cleaning products being widely sold, niches like eco-friendly or compact designs are less saturated.

9) Apparel & Accessories

Even clothing has room for high-demand niches. UV-protective sleeves for runners or travel socks for flyers meet specific needs. Novelty items like dinosaur-themed slippers have shown they can be “highly sought-after.” In fact, slippers were rated with low competition but solid sales potential. The trick is to find an angle (fun design, material tech) and target the right audience.

Below is a quick summary of some promising ideas by category:

Category	Example Product	Demand/Trend Driver	Why Low Competition?
Beauty & Personal Care	Zero-waste deodorant	Eco-friendly, natural living trend	Niche segment; only a few top brands
Phone & Electronics	Smartphone screen protectors	Constant tech upgrades	Many small brands, no dominant player
Home & Kitchen	Bamboo steamer	Healthy cooking trend (steaming)	Traditional cookware niche, few big names
Automotive	Gas can spout replacement kit	Utility for drivers	Specialty auto parts, limited sellers
Pet Supplies	Laser cat toy	Pet owner wellness/entertainment	Novel gadget, not commoditized
Sports & Outdoors	Folding walking stick	An aging population and outdoor leisure	Niche (elderly/outdoor enthusiasts)
Toys & Games	Fort-building kit	Creative family play trend	Seasonal demand, a moderate number of sellers

Each row above highlights an example high-demand item and why it remains relatively unsaturated. Sellers can use these cues as product ideas when doing their own research.

How to Find High-Demand, Low-Competition Products

Discovering winning products is all about smart Amazon market research and testing. Here are proven strategies:

1) Leverage Amazon Data

Visit Amazon’s Best Sellers and Movers & Shakers lists. These show real-time top sellers in each category. Searching for trending keywords and products (for example, by category or with filters like “Amazon’s Choice”) helps you answer “what are the best products to sell on Amazon” right now. This is the first step in Amazon product hunting – find what’s selling fast and note where the gaps are.

2) Use Research Tools

Software like AMZScout, Jungle Scout, Helium 10, and others provides hard data on sales, reviews, and search volume. With these, you can filter for high-demand with low-competition products to sell on Amazon. For example, set criteria for items with >1,000 monthly sales and <100 reviews. These tools essentially do the heavy lifting: you just input categories or keywords and get a shortlist of promising products.

3) Analyze the Competition

For any product idea, manually check how many listings there are and the review count. A product with high sales but fewer reviews is a strong sign of low competition. Also, note brand presence: if Amazon or big brands dominate a niche, consider a related sub-niche. Always assess profitability (sell price minus fees); tools often include FBA calculators. In short, ask “Is this profitable to sell on Amazon?” and gather the numbers to be sure.

4) Spot Social Trends

Look at Google Trends and social media (TikTok, Instagram, Pinterest) for “things that sell fast” or trending topics. Viral products often start outside Amazon (e.g. a TikTok gadget) before demand spikes on the marketplace. Following hashtags or trend reports helps you find products that sell on Amazon before they explode.

5) Test Quickly

When you spot a candidate, consider ordering a small batch or using an Amazon FBA small parcel to test it. Use Facebook ads or Amazon PPC sparingly to see if sales come. This real-world check is invaluable – you’ll see if product demand holds and if you can stand out with your listing.

By combining these methods – Amazon data, market-research tools, and trend-spotting – you can generate a steady stream of best product ideas. Remember to focus on long-term demand: evergreen products (health items, pet essentials, phone accessories, etc.) generally sell more consistently. At the same time, don’t ignore timely fads if you can act fast.

FAQs

What product has the least competition?

Products that involve high costs or specialized customization often have the fewest competitors. For example, furniture or high-end equipment requires big investments and logistics, so not many sellers enter these categories. Similarly, niche items (like custom print-on-demand goods) tend to see low competition because they require unique designs.

What product is the highest in demand?

High-demand products are usually evergreen essentials that people always need. Think basic categories like household staples, beauty basics, or popular tech accessories. In practice, Amazon experts say the highest-demand items are products that solve everyday problems or fit ongoing trends. For example, chargers, screen protectors, or health supplements often sell very well because demand remains steady year-round.

Which business has the lowest competition?

Typically, highly specialized businesses have the least competition because they require unique knowledge or a very small audience. For example, companies offering highly customized services or unique handcrafted products face fewer rivals

What type of product has having highest demand?

Evergreen, widely-used products lead in demand. These include items that people buy regularly (like consumables) or products tied to permanent trends (health, tech, pet care).

Which market has no competition?

There is no truly competition-free market. If there is demand for something, businesses will eventually enter it. A “no competition” niche usually means you’ve identified a totally new product or a very untapped idea. Early adopters might have a brief monopoly, but once you prove its viability, others join. Instead of chasing zero-competition (which is rare), focus on underserved segments where competition is still low relative to demand.

Which niche is more profitable?

Profitable niches often combine passionate buyers and repeat purchases. For example, pet supplies (from toys to supplements) tend to be lucrative because owners spend generously. Subscription-based products (like food or grooming boxes) also lock in recurring revenue. Health and wellness (vitamins, workout gear), home improvement, and specialty beauty products also rank high. The most profitable niche is one where you can add value and encourage customers to buy again.

Which industry is not competitive?

No large industry is without competition. However, industries requiring advanced expertise or high barriers to entry (like certain manufacturing, biotech, or specialized software) might feel less “crowded” at first. In the e-commerce context, the closest to non-competitive are newly emerging fields or proprietary products.

What is the cheapest, most profitable business to start?

Low-cost, high-profit businesses are usually online-based. For example, dropshipping or a digital/affiliate marketing business can launch with minimal capital. Setting up an e-commerce store with dropshipped products is often cited as an ideal low-investment model. You list products sold by suppliers, so you don’t stock inventory.