5 Best AI Tools for Amazon Sellers: Boost Your Sales with Smart Automation in 2025
- Gohar alvi
- Jul 30
- 7 min read
Updated: Sep 10
Running an Amazon business these days can feel like a never-ending hustle, and sellers everywhere are searching for ways to boost sales. If you’ve ever wished there was an easier way to find great products, keep your inventory in check, or get your ads just right, without spending all day glued to a screen.
Recent surveys reveal that more than 72% of top-performing Amazon sellers are already harnessing the power of AI to stay one step ahead. AI software for Amazon sellers streamlines and automates various facets of Amazon selling, utilizing real-time data analysis to provide insights that surpass human capabilities.
They assist sellers in areas such as product research, pricing strategies, inventory management, advertising automation, and listing optimization.
In this blog, we’re exploring the top five AI tools that can transform your Amazon FBA or FBM strategy. Each one brings something unique to the table, and we’ll show you exactly how they help sellers grow faster, sell smarter, and work less.
Why Use AI Tools for Amazon?
Using AI tools for your Amazon business has transitioned from being a luxury to becoming a necessity in this era. These tools save you from drowning in repetitive tasks like manually scanning listings or constantly tweaking prices. Instead, they handle it all in seconds, freeing you up to focus on growing your business.
AI also connects you instantly with the best suppliers, lets you react faster to pricing changes, and helps predict when to restock so you never miss a sale. Plus, it keeps you on the right side of Amazon’s complex rules by flagging product restrictions early on. Simply put, AI tools help you work smarter, cut down on mistakes, and stay competitive in a marketplace that’s only getting tougher.
Top Categories of AI Tools for Amazon Sellers
AI tools in the Amazon ecosystem can be broadly categorized into the following:
Amazon product research AI tools: These help sellers identify high-demand, low-competition products by analyzing market trends and search volumes.
Listing and keyword optimization: Tools that use AI to suggest high-performing keywords and structure product listings to improve organic rankings.
Amazon seller automation tool: Automation software that manages repetitive tasks like pricing, inventory tracking, and ad bidding.
Advertising and PPC management tools: Solutions that optimize advertising campaigns in real-time to increase ad performance and lower ACOS.
Review and reputation management: Tools that monitor customer reviews and prompt sellers to respond quickly to negative feedback.
Detailed Review of the Best AI Tools for Amazon Sellers in 2025
Repricing Tool: Aura
Aura is an AI-powered repricing tool for Amazon sellers that automates smart pricing adjustments in real-time. Utilizing machine learning and market data, it helps sellers win the Buy Box while maintaining profit margins. It supports both FBA and FBM sellers and works with individual and bulk listings across international marketplaces.
Key Features:
AI-driven dynamic repricing, reacting to competitor price changes.
Buy Box algorithm optimizing prices for higher win rates.
Minimum and maximum price guardrails to prevent undercutting and spikes.
Supports multiple Amazon marketplaces and seller accounts.
Real-time syncing of listing data and competition stats.
Bulk listing management with customizable repricing strategies per SKU or groups.
Benefits:
Fully automated pricing, reducing manual effort and errors.
Intuitive dashboard with live performance metrics for easy monitoring.
Customizable repricing strategies to meet unique seller needs.
Strong onboarding and support for quick adaptation.
Maximizes Buy Box wins while maintaining profitability.
Use Cases:
Launched in December 2018, Aura now supports over 10,000 Amazon sellers.
Users have reported a 65% increase in sales with Aura, with businesses hitting annual revenue targets of up to $1.5 million, depending on inventory and automation.
Pricing:
Offers a single pricing plan: $97/month.
A free 14-day trial is available with no credit card required.
Full access to test on live listings is provided before commitment.
Also Read: Amazon Automated Business
Product Risk Checker Tool: Seller Assistant API
Seller Assistant API is a powerful tool for Amazon sellers to automate product eligibility and risk checks at scale. It centralizes real-time data from Keepa and Amazon’s SP API for quick analysis of product eligibility, hazmat status, and IP risk, ideal for scanning wholesale catalogs and large spreadsheets.
Key Features:
An eligibility check by ASIN is required for account selling approval.
Hazmat, meltable, fragile, and risk flagging to avoid high-risk items.
IP complaint and variation risk analysis to prevent brand issues.
Bulk restriction scanning via Google Sheets, Zapier, and Airtable.
Multi-marketplace support: US, UK, CA, etc.
UPC/EAN to ASIN matching for efficient supplier-Amazon data connection.
Integrations with Zapier, Make, and Airtable for workflow automation.
Benefits:
Streamlines bulk product eligibility and risk checks, saving hours per catalog review.
Reduces sourcing errors by flagging restricted or risky products upfront.
Integrates essential data (Keepa, SP API) into a single workflow.
Ideal for wholesale, online arbitrage, and dropshipping using spreadsheets or automation.
Easy integration with popular tools for scalable custom workflow automation.
Use Cases:
Sellers have processed up to 5,000 ASINs in one bulk scan, reducing manual errors and saving days of work.
Pricing:
Pro plan starts at $13.33/month.
Full access to API keys and documentation.
Integrations available: Airtable, Google Sheets, Zapier, etc.
Higher-volume tiers for users needing increased API request limits.
Amazon Business Management Tool: ZonGuru
ZonGuru stands out for its intuitive interface and seller-centric features. This AI-powered Amazon seller automation tool excels in niche research and brand management.
Key Features:
Niche Finder and Niche Rater
Keyword on Fire
Listing Optimizer
Love-Hate Review Analysis
Benefits:
Identifies profitable niches based on real-time data
Optimizes listings with high-converting keywords
Helps monitor brand reputation and customer sentiment
Use Cases:
Launched in 2016, the platform now supports thousands of Amazon businesses, generating over $1.8 million in annual revenue.
Pricing:
Researcher Plan: $29/month
Seller Plan: $49/month
Plus Plan: $79/month
Inventory Management Tool: SoStocked
SoStocked is an advanced inventory management and forecasting software designed for Amazon sellers. It specializes in FBA forecasting, order tracking, and restock planning by using real-time sales data and historical trends. It also helps prevent stockouts and overstocking with a custom inventory model tailored to each seller's supply chain needs.
Key Features:
Customizable inventory dashboards by SKU, warehouse, or channel.
Automated restock plans and purchase order generation.
Supports bundling and kitting with accurate inventory calculations.
Visual inventory timelines for stock availability and reorder points.
Multi-marketplace integration across Amazon and fulfillment centers.
Team collaboration features for joint PO management.
Intelligent forecasting for restock dates considering sales, seasonality, and lead times.
Benefits:
Tailored for Amazon FBA inventory management.
AI-driven forecasting enhances accuracy.
Customizable for various business models.
Improved KPI tracking and supplier assessment.
Facilitates team collaboration in purchasing and planning.
Use Cases:
Launched in 2019, SoStocked is used by over 1,000 Amazon sellers, agencies, and aggregators who rely on it for inventory forecasting and order management
Pricing:
Base plan: $79/month.
Pricing increases with the number of orders/month; 1,000 orders: $158/month.
Annual subscriptions offer potential savings.
No traditional free trial, but it offers a free live demo.
Advertising Automation Management Tool: Quartile
Quartile is an advanced Amazon seller automation tool focused on AI-driven advertising optimization. It utilizes machine learning to adjust bids and targeting in real time.
Key Features:
AI-powered PPC campaign management
Cross-platform ad integration (Amazon, Walmart, Instacart)
Real-time performance dashboard
Benefits:
Improves ad efficiency and reduces wasted spend
Fully automates ad management based on real-time results
Scales campaigns with minimal manual input
Use Cases:
Users consistently report a 30–40% increase in ad efficiency and reduction in manual bid management.
Pricing:
Custom pricing based on ad spend and business size.
How to Choose the Right AI Tool for Your Amazon Business
Choosing the right AI tool depends on your business model, budget, and pain points. Start by identifying your core needs. Are you struggling with product research, advertising performance, or listing optimization?
It is advisable to try free trials or demo versions to assess usability and compatibility. Compare the cost versus features across different tools. For example, sellers focused on aggressive scaling might benefit more from Quartile, while new sellers might find ZonGuru more user-friendly.
Consider how well a tool integrates with your existing systems and its scalability. A 2024 industry report showed that businesses using integrated AI tools improved their operational efficiency by 38% within six months.
Also Read: Amazon Storefront Optimization
Future Trends: What’s Next for AI Tools in Amazon Selling?
AI tools will continue evolving, with more predictive analytics and personalized automation. Natural language processing will make product listings more human and SEO-friendly. Expect to see more AI integrations across platforms, consolidating workflows into a single dashboard.
Augmented reality product previews and AI-enhanced customer service bots are also emerging as extensions of traditional seller tools. In fact, Amazon recently introduced a beta program allowing third-party AI tools to integrate directly into Seller Central, giving sellers more flexibility than ever.
Additionally, with stricter advertising policies and rising competition, AI tools with real-time compliance checks and ad auditing capabilities will become indispensable.
Conclusion
The pace of change in e-commerce is relentless, and for Amazon sellers, AI has moved beyond being a helpful advantage. It is now the backbone of a winning strategy.
Using the best AI tools for Amazon sellers allows businesses to streamline operations, make sharper decisions, and seize opportunities faster than the competition.
If you want to stay ahead in 2025, tools like Aura, Seller Assistant API, ZonGuru, Sostocked, and Quartile offer powerful solutions tailored to different seller needs.
Explore smarter selling with My Brand Genius, the partner that helps Amazon businesses work smarter, not harder.
FAQs
Which is the best AI software for Amazon sellers in 2025?
Aura and Sostocked are two of the most recommended tools due to their comprehensive features and proven track record.
Can I use more than one AI tool at the same time?
Yes, many sellers use a combination of tools for product research, ad optimization, and listing management to maximize efficiency.
Are these AI tools suitable for beginners?
ZonGuru is beginner-friendly and offers step-by-step onboarding to help new sellers get started.
How do AI tools improve Amazon advertising?
Tools like Quartile use machine learning to optimize ad spend, adjust bids, and target the right audience in real-time.
Do AI tools guarantee better sales?
While no tool can guarantee results, using the best AI tools for Amazon sellers significantly increases your chances of success through data-driven decisions and automation.
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