Best Amazon PPC Agency: 9 Insider Questions to Ask Before You Hire One

Q: How much does it cost to hire an Amazon PPC agency?

The cost of hiring an Amazon PPC agency usually ranges between $1,500 and $5,000 per month, depending on your monthly ad spend, number of SKUs, and the level of support your business requires. Some agencies also charge a percentage of ad spend or offer custom pricing for high-growth brands.

Q: What should I expect from full Amazon PPC management services?

Expect an end-to-end solution that includes Sponsored Products, Brands, and Display ads, along with bid automation, keyword optimization, and regular performance reviews. A best Amazon PPC agency will also adjust strategy by lifecycle phase launch, scale, or sustain so your campaigns stay efficient and effective.

Gohar alvi
3 days ago
5 min read

We are the best Amazon PPC agency!

You’ve probably heard every agency claim they’re “the best” in the business. Bold promises, shiny websites, and a few screenshots. But when your ad budget is on the line, you need more than just talk. You need a strategic partner who can back every claim with performance, proof, and personalized attention.

This blog aims to help you spot the real pros from the pretenders. By the end, you’ll know exactly what to ask, what to expect, and how to confidently choose the best Amazon PPC consultants for your brand.

Why Choosing the Best Amazon PPC Agency Matters

Amazon PPC is one of the most powerful levers for scaling sales on the platform. But it’s also one of the easiest ways to burn through budget when it’s poorly managed. Partnering with the right agency can be the difference between stagnant sales and double-digit growth.

The best Amazon PPC agency doesn’t just run ads. They:

Identify profitable keywords that align with buying intent
Continuously test and optimize campaigns to improve ROAS
Adjust strategy across product lifecycle phases

In a marketplace where sellers spent over $38 billion on Amazon ads in 2023 alone, strategic execution has never been more critical.

9 Critical Questions to Ask Before Hiring

Questions to Ask Your Amazon Marketing Agency

Do They Offer Full Amazon PPC Management Services?

A top-tier agency won’t stop at basic campaign setup. Instead, they’ll deliver comprehensive Amazon PPC management services that cover everything from keyword strategy to ongoing A/B testing. Look for clear explanations of how they manage:

Campaign creation across Sponsored Products, Brands, and Display
Bid optimization strategies using both rules and real-time data
Daily, weekly, and monthly performance reviews

Because when campaigns are handled end-to-end with strategy, it not only drives growth it also helps you avoid costly Amazon PPC mistakes that drain your budget. You want a partner who owns the full funnel, not just fragments.

How Do They Structure & Optimize Campaigns?

Ask how their team builds campaign architecture. Are they organizing by match types? Segmenting branded versus non-branded keywords? Do they separate ASINs by performance tiers?

A smart structure reduces wasted spend, improves relevancy, and simplifies optimization. The difference between average and exceptional campaign results often lies in this foundational step.

Read our blog, “How to Become a Master in Amazon PPC Optimization,” for expert strategies, tips, and proven tactics to level up your campaigns.

Do They Customize Strategies by Category or Product Type?

There’s no such thing as a universal strategy that works across every niche. A strong Amazon advertising agency will understand the nuances between categories and tailor its approach accordingly.

If you're selling skincare? You’ll likely need a longer attribution window and stronger brand-building ads. Selling electronics? Expect faster cycles and aggressive defensive bids. A good agency deeply knows your niche.

Can They Prove Their Results with Case Studies?

Anyone can say they’re great. The best Amazon PPC agency will prove it. Case studies show how an agency brings you the desired results, not just with big brands, but with businesses similar to yours.

Look for measurable outcomes: improved ROAS, decreased ACoS, stronger brand visibility, or increased conversion rates. Pay attention to how they got there. Was it better targeting, smarter segmentation, or creative use of Sponsored Display?

Are Their Tools, Reports, and Metrics Transparent?

Visibility into your performance shouldn’t be optional. Ask how they report progress, is it a generic spreadsheet, or an interactive dashboard you can access anytime?

Top agencies will provide weekly or bi-weekly reports showing metrics like TACoS, CVR, and profit margins, and explain what they mean in real terms. After all, numbers don’t lie, but they also don’t explain themselves. That’s your agency’s job.

Will They Assign You a Dedicated Amazon PPC Consultant?

Working with a rotating team can feel chaotic. Dedicated Amazon PPC consultants bring consistency, deeper brand knowledge, and stronger performance management.

This person should know your goals, product lines, pain points, and target metrics and proactively refine your campaigns based on that understanding. It’s actually more than just running ads; it’s about building a lasting partnership for growth.

How Do They Handle Product Launches and Promotions?

New products need a different level of attention. Ask the agency to walk you through a sample launch plan. How do they layer campaigns across Sponsored Products and Brands? Do they build momentum using coupons or limited-time deals?

Successful launches often rely on aggressive but temporary bidding strategies, competitive pricing, and promotional timing. Look for an agency that understands the launch scene and adapts based on product category.

Do They Offer Support for Seasonal/High-Growth Scaling?

Peak seasons can multiply your revenue or stress. Your agency should be ready with a plan well before Prime Day, Q4, or back-to-school season hits.

Ask how they scale campaigns without spiking your ACoS. Can they throttle spending if inventory gets tight? Are they monitoring real-time shifts in keyword costs and buyer behavior?

Scalability without strategy is just risk. A great agency plans for the peaks.

How Do They Align with Your Business Goals & Budget?

Your agency should be asking questions about your margins, inventory levels, and growth goals. That’s how they calibrate spend and pacing.

If you’re aiming to break even to gather reviews, they should tailor ACoS targets accordingly. If you're in scale mode, expect bolder strategies. Either way, your goals should shape every PPC decision, not the other way around.

Bonus: Use This Checklist to Compare Amazon PPC Agencies

Use this table as your north star in agency conversations.

SNo.	Evaluation Criteria	What to Look For	Notes to Compare Agencies
1.	Service Coverage formats covered?	End-to-end Amazon PPC management (setup to reporting)	Are all campaign types and ad formats covered?
2.	Category-Specific Expertise	Tailored strategies by product category or niche	Do they understand your market deeply?
3.	Campaign Strategy	Clear structuring, segmentation, and optimization framework	Ask how they balance branded vs. non-branded keywords.
4.	Reporting & Transparency	Access to real-time dashboards and actionable insights	Do you get reports you can actually use?
5.	Proof of Performance	Data-backed case studies with clear ROI outcomes	Can they prove consistent, repeatable success?
6.	Dedicated Consultant	A single point of contact who knows your goals	Are you getting expertise or being passed around?
7.	Launch & Growth Support	Aggressive strategies for launches and peak seasons	How do they prepare for events like Prime Day or Q4?
8.	Budget Alignment	Strategy matches your ACoS, TACoS, and cash flow	Do they scale cautiously or aggressively?
9.	Tech Stack	Use of analytics, automation, and ad testing tools	What’s under the hood, and do you get visibility?

Conclusion

Choosing the best Amazon PPC agency is a decision that will directly impact your revenue, margin, and long-term marketplace presence.

Ask the right questions. Push for proof. Expect tailored strategy and honest communication, not just slick presentations.

My Brand Genius offers expert Amazon ad campaign management and full-funnel support. From account audits to Sponsored Display strategy, we help sellers maximize visibility, improve ROAS, and scale with confidence.

If you’re ready to work with an Amazon advertising agency that brings strategy, transparency, and growth-driven execution, we’re your people.

FAQs

What makes an agency the best Amazon PPC agency?

A top Amazon PPC agency goes beyond basic ad setup. They provide full-funnel PPC management covering keyword research, campaign structure, A/B testing, and ongoing optimization. They should also offer category-specific strategies, transparent reporting, and a dedicated consultant who aligns with your business goals.